About Dr. Scott Colonna

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Meet Scott

Dr. Scott Colonna is a business owner, executive coach, keynote speaker, and optometrist. He believes small business owners make our economy thrive and our communities great places to live. Helping executives and small business owners be exceptional drives him every day.

Scott’s coaching philosophy? We’re only limited by the things we allow to limit us. Sometimes you just need someone to show you the lock and encourage you to open the door.

The Path to an Empire

In 2001, Dr. Scott Colonna opened Westminster Eyecare Associates. What started as a small business with 7 employees and $600,000 in annual revenue has now grown to nearly 70 employees and $6 million annual revenue. 

As Scott’s team expanded, they looked for ways to streamline their staff training process. This led to the creation in 2015 of Eyecademy online virtual training software, a revolutionary approach to training and continuing education for optometry staff.

By 2017, Scott transitioned to dedicating himself full-time to consulting with ODs, and soon after, business leaders of all stripes. His executive coaching covers a breadth of areas, from crafting business objectives and leadership training to financial growth and mentorship. Today, he continues to be dedicated to helping CEOs at every stage of their journeys.

Our Team

Every business owner knows they’re only as good as their team. Our incredible team makes great things happen every day.

Jason Clute

Theresa Colonna

Shaun Reese

World Class Coaching

Revolutionary virtual staff training for optometry professionals.

Custom training for you and your staff, plus in-depth business analysis and action plans.

Executive coaching, comprehensive business analysis, long-term business planning, and more.

Crafted specifically to elevate our elite clients.

Video Testimonials

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Latest Blogs

Must Have Instruments When Opening an Optometry Practice

Optometry Practice

Quality service is pivotal to setting your optometry business apart, but you need the tools to make it happen. Therefore, instruments and tools should be considered when determining the cost of opening your practice. Most patients won’t know the difference between instrument brands or types. But they will recognize the quality of service your tools […]

Read More…

December 30, 2022
Dr. Scott Colonna

How to Promote Your Optometry Practice

Optometry Practice

Whether you’re in the beginning stages of getting your practice off the ground or you’re ready for a new approach, the right guidance can help you meet your organizational goals, whatever they may be.  Marketing is an essential component of growing your practice and increasing your profitability. Not only that, but it also helps keep […]

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November 28, 2022
Dr. Scott Colonna

How Much Does it Cost to Open an Optometry Practice?

Entrepreneurship

Financial Planning for Startups Opening an optometry practice can be an exciting endeavor. There might be many challenges on the way, but you can forge a path to success with the right financial principles and defined core values. Planning for costs is one of the most crucial steps when opening a practice. A business mentor […]

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October 31, 2022
Dr. Scott Colonna
Image showing a female patient being examined with a slit lamp. Phoropter and eye chart also visible in the photo,

Quality service is pivotal to setting your optometry business apart, but you need the tools to make it happen. Therefore, instruments and tools should be considered when determining the cost of opening your practice. Most patients won’t know the difference between instrument brands or types. But they will recognize the quality of service your tools […]

Read More…

The interior of a modern optometry practice.

Whether you’re in the beginning stages of getting your practice off the ground or you’re ready for a new approach, the right guidance can help you meet your organizational goals, whatever they may be.  Marketing is an essential component of growing your practice and increasing your profitability. Not only that, but it also helps keep […]

Read More…

Practice room at a modern optometry practice.

Financial Planning for Startups Opening an optometry practice can be an exciting endeavor. There might be many challenges on the way, but you can forge a path to success with the right financial principles and defined core values. Planning for costs is one of the most crucial steps when opening a practice. A business mentor […]

Read More…

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