Quality service is pivotal to setting your optometry business apart, but you need the tools to make it happen. Therefore, instruments and tools should be considered when determining the cost of opening your practice. Most patients won’t know the difference between instrument brands or types. But they will recognize the quality of service your tools […]
Whether you’re in the beginning stages of getting your practice off the ground or you’re ready for a new approach, the right guidance can help you meet your organizational goals, whatever they may be. Marketing is an essential component of growing your practice and increasing your profitability. Not only that, but it also helps keep […]
Financial Planning for Startups Opening an optometry practice can be an exciting endeavor. There might be many challenges on the way, but you can forge a path to success with the right financial principles and defined core values. Planning for costs is one of the most crucial steps when opening a practice. A business mentor […]
We all enter the optometry field for various reasons, but it’s pretty safe to say that we do what we do because we want to help people. Whether we’re treating dry eye or fitting new contact lenses, we’re here to care for and support the patients who walk through our doors. And in some cases, […]
Your employees are the heart of your business. They’re the ones interacting and building relationships with patients and delivering the standard of service you’ve set. A strong leader will steer the ship in the right direction, providing support where needed, but the employees are the ones rowing the boat and getting you where you need […]
Providing great service may seem obvious, but it’s important to check-in and be honest with yourself about the effectiveness of the service you provide and if it helps you stand out amongst your competitors. The type of service you provide stems from your business’s core values and how you define who you are. Ask yourself […]
Core values are more than just inspirational words you see on a poster in an office. They represent your business’s beliefs, purpose, and are the driving force behind what you do. Determining your business’s core values can help align the attitudes and behaviors needed from all team members to help achieve your company goals. Once […]
If you’ve ever felt overwhelmed with the aspects of running a business, the key is to reignite the spark that fuels your passion. Your passion is your why—why you do what you do. To hone in on your purpose and why it’s important to create a mission statement. A mission statement can help identify your […]
5 Reasons You Need a Mentor for Entrepreneurial Success You’ve probably heard the phrase “It’s lonely at the top.” I disagree. Your path to the pinnacle of entrepreneurial success is not one you should walk alone. Behind the success of every great entrepreneur are friends, family members, and mentors. Your family provides the motivation and […]
There’s only one thing that counts when it comes to your mission statement. Don’t even bother to continue reading if you haven’t determined your business’s core values yet. You can’t be on a mission if you have no values! (However, if you haven’t read my article “Why Your Practice Absolutely Needs Core Values”, then you […]
Dr. Scott Colonna
