Dr. Scott Colonna in the News

Dr. Scott Colonna’s executive coaching makes an impact—and people are taking notice. Read the latest press coverage of Scott and the team.

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Latest Blogs

How to Engage Optometry Staff for Effective Training

Optometry Practice

Your staff are hugely important to the success of your clinic, and investing time and energy into training is a great way to enhance the quality of care your patients may receive.  In this article, we will discuss the importance of being communicative, using interactive techniques, and listening to your employees, among other things, to […]

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February 9, 2023
Dr. Scott Colonna

Must Have Instruments When Opening an Optometry Practice

Optometry Practice

Quality service is pivotal to setting your optometry business apart, but you need the tools to make it happen. Therefore, instruments and tools should be considered when determining the cost of opening your practice. Most patients won’t know the difference between instrument brands or types. But they will recognize the quality of service your tools […]

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December 30, 2022
Dr. Scott Colonna

How to Promote Your Optometry Practice

Optometry Practice

Whether you’re in the beginning stages of getting your practice off the ground or you’re ready for a new approach, the right guidance can help you meet your organizational goals, whatever they may be.  Marketing is an essential component of growing your practice and increasing your profitability. Not only that, but it also helps keep […]

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November 28, 2022
Dr. Scott Colonna
Dr. Colonna preps the team before they head out for the day.

Your staff are hugely important to the success of your clinic, and investing time and energy into training is a great way to enhance the quality of care your patients may receive.  In this article, we will discuss the importance of being communicative, using interactive techniques, and listening to your employees, among other things, to […]

Read More…

Image showing a female patient being examined with a slit lamp. Phoropter and eye chart also visible in the photo,

Quality service is pivotal to setting your optometry business apart, but you need the tools to make it happen. Therefore, instruments and tools should be considered when determining the cost of opening your practice. Most patients won’t know the difference between instrument brands or types. But they will recognize the quality of service your tools […]

Read More…

The interior of a modern optometry practice.

Whether you’re in the beginning stages of getting your practice off the ground or you’re ready for a new approach, the right guidance can help you meet your organizational goals, whatever they may be.  Marketing is an essential component of growing your practice and increasing your profitability. Not only that, but it also helps keep […]

Read More…

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